Suse Global Color Meaning Database A Cross-Cultural Color Reference
Updated 2026-09
Founder & Lead Curator: Chloe Chen

Primary data

The Color Testimony Project

The fieldwork arm of the database: recorded, semi-structured interviews about what colors mean to real people, run by the curator with a standardized protocol, paired with a five-scale rating card. This page documents wave 1: what was collected, how, and what it already shows.

Where the project began
Chinese and American stock tickers move in opposite colors: in China red rises and green falls, in the United States green rises and red falls. That inversion is where this research began.
The curator, recorded during a wave 1 interview

Wave 1 at a glance

Wave 1, July to August 2026
Wave 1 collection summary
Recorded interviews8
Completed rating cards7 of 8 (one session ran out of time before the card)
Recorded conversation3.0 hours total; interviews of 11 to 33 minutes
LanguagesMandarin, with English code-switching; published here in English translation, idioms romanized
BackgroundsChinese, Chinese-Canadian, and Chinese-American contributors, from high school students to working adults
AttributionContributors appear by code; the name and consent log is private

Contributor roster

8 recorded sessions
Wave 1 contributors, by code
CodeBackgroundLanguagesLengthRating card
CN-01Chinese (Nanjing); dance training split between China and CanadaMandarin26 minYes
CN-02Chinese; educator, adult perspectiveMandarin14 minYes
CN-03Chinese; student with family ties in the United StatesMandarin, English16 minYes
CN-04Chinese; classical musician and educator, runs her own channelMandarin11 minNo
CA-01Chinese-Canadian; raised in CanadaMandarin, English29 minYes
CA-02Chinese-Canadian; childhood in a county town in China, professional life in CanadaMandarin, English26 minYes
US-01Chinese; design student in the United States, researches Chinese dress historyMandarin, English33 minYes
US-02Chinese; high school student in the United StatesMandarin, English23 minYes

The protocol

Fixed structure, natural wording

Every wave 1 session ran the same five parts, so the material is comparable across contributors: a warm-up (background, languages, favorite color), a quick-fire round (first association for each of the six core colors, order randomized each session), a deep dive on three colors (red and pink always, plus the color that drew the strongest reaction), the rating card, and a wrap (what was missed, photos, the next contributor, consent confirmation). Stories are collected before numbers on purpose: numbers asked first would flatten the stories, while stories told first barely move the numbers.

The protocol also grows on contact with the contributors. After wave 1 it gained two questions suggested from inside an interview, on how color perception shifts across life stages and on the color a person refuses outright, and one custom question the curator wrote from her own research interest: name a film you grew up with, and how it uses color. Wave 2 runs a short form, version 2, that keeps every comparable element. The full script in both versions, the consent practice, the written release, and the codebook for the rating data are on the protocol page; the archives and studies this layer is modeled on, with an audit of the standards it meets and does not yet meet, are on the standards page; the public project log, with counts, releases, open items, and milestones, is on the progress page; the positions in the anthropology of color that the data can be read against are on the theory page.

The instrument

Five scales, 1-7

After the conversation, each contributor rates all six core colors on five 1-7 scales: like to dislike, calm to energetic, traditional to modern, positive to negative, and the strength of the color's tie to a specific meaning in their culture. Cards were completed on paper during in-person sessions, or from a shared digital form on calls, with the handwritten card photographed and sent back.

Cleaning notes, stated rather than hidden One digital form displayed the like scale with its poles reversed; that contributor's Q1 values are normalized (8 minus raw) and the raw values preserved in her profile. One contributor rated yellow at both ends of the traditional-modern scale to insist it is both; the cell is recorded as such and excluded from means. Every hard-to-read handwritten digit is flagged on the contributor's page. One session ended before the card; its interview material is used and its ratings are simply absent.

Ratings across all contributors

Descriptive means, n=7
Mean rating by color and dimension (1-7; small-sample descriptive means)
ColorLike to dislikeCalm to energeticTraditional to modernPositive to negativeStrength of cultural meaning
Red3.3 (n=7)5.7 (n=7)2.6 (n=7)2.3 (n=7)6.7 (n=7)
Blue1.6 (n=7)1.6 (n=7)5.7 (n=7)3.6 (n=7)4.9 (n=7)
Green3.4 (n=7)2.7 (n=7)4.7 (n=7)2.9 (n=7)4.6 (n=7)
Yellow3.0 (n=7)5.8 (n=6)3.8 (n=6)2.1 (n=7)4.6 (n=7)
Black3.6 (n=7)3.3 (n=7)3.9 (n=7)5.4 (n=7)6.4 (n=7)
Pink4.1 (n=7)5.7 (n=7)5.9 (n=7)3.4 (n=7)5.9 (n=7)

Scale directions: 1 = like, calm, traditional, positive, weak tie; 7 = dislike, energetic, modern, negative, strong tie. Each color record page shows the same data with its full range, next to the quotes it sits with.

What wave 1 already shows

Patterns to test, not conclusions

Limitations

Named, not smoothed

Wave 1 is a convenience and snowball sample of the curator's own network: all contributors are of Chinese heritage, most are young and bilingual, and the cross-cultural variation captured so far comes from diaspora contexts (mainland China, Canada, the United States) rather than from unrelated cultural traditions. Sample sizes are small; means are descriptive only. Interviews were conducted in Mandarin with English code-switching; the public layer is English only, with translations by the curator and idioms romanized, and the original-language transcripts held in the private tier. Recording lengths differ, and one session lost its rating card to a schedule. Wave 2, under way from September 2026, targets contributors outside the Chinese diaspora.

Wave 2, in progress

From September 2026

Wave 2 opened in September 2026 with the short-form protocol (version 2, 12 to 15 minutes), built so that the curator can interview contributors from many national and cultural backgrounds in the windows a school day allows. The target is twelve interviews across at least five backgrounds outside the Chinese diaspora by mid-October 2026. Every comparable element of version 1 is kept and the rating card is unchanged, so wave 2 pools with wave 1. Interviews run by trained interviewers under the protocol are accepted through the contribute page and reviewed by the curator before publication.

Status as of this update: no wave 2 record is published yet. Records are added here as each session is processed and the contributor's attribution is confirmed in writing; the roster above will grow by code, and this paragraph will be replaced by a wave 2 summary table.

How fieldwork feeds the records

Pipeline

Each interview is processed against the six color records: quotes are tagged to colors, ratings join the per-color panels, idioms enter romanized with a literal translation, and quotes appear on record pages cited by contributor code and date. The full transcripts and the name log stay in the private archive; what is published is the structured, consented layer.

Cite this dataset

Wave 1

Chen, Chloe. “The Color Testimony Project, wave 1 interview and rating data.” Global Color Meaning Database (Suse), 2026. Accessed [date]. https://globalcolormeaning.org/fieldwork/index.html.