Suse Global Color Meaning Database A Cross-Cultural Color Reference
Updated 2026-09
Founder & Lead Curator: Chloe Chen

The instrument

The interview protocol

Version 1 ran wave 1 (25 to 35 minutes as designed; 11 to 33 minutes as run). Version 2 is the short form for wave 2, from September 2026: 12 to 15 minutes, built for school days, with every comparable element kept so that wave 2 pools with wave 1. The full script, the consent practice, the written release, and the codebook for the rating data are published here so that a reader can judge the data by the instrument that produced it, and so that a trained interviewer can run a session that meets the archive's standard.

What stays fixed

Comparability
Elements identical in versions 1 and 2
ElementRule
Consent scriptSame three questions, on the recording, before anything else.
The six colorsRed, blue, green, yellow, black, pink. Unchanged.
Quick-fire roundFirst association for all six, randomized order, order noted. Unchanged.
Red as the anchorRed is always a deep-dive color.
The three deep-dive questionsImportant moments; never used for; a saying in the language. Same wording.
The generational questionWould your grandparents answer differently? Asked once per session.
The rating cardSix colors, five 1 to 7 scales, one canonical form. Unchanged, so the columns pool.
Attribution choiceFirst name, initials, or code, confirmed at the wrap.

What the short form trims

And why it is safe
Changes from version 1 to version 2
ChangeReason
Deep dive: three colors to twoRed plus the strongest quick-fire reaction. Pink moves to the reserve list; wave 1 already holds seven pink deep dives.
Culture-wide questions: three or four to twoThe newcomer rule and lucky-or-unlucky-and-do-you-believe-it are kept, because they produced the sharpest wave 1 data. The rest go to the reserve list.
Warm-up: three questions, kept, fasterBackground and languages are logged, not discussed.
Wrap: photos and the film question move to the reserve listAsk them if the session has time left.

Consent, on the record

Read before recording
Before we start: I am building the Global Color Meaning Database, a public research archive about what colors mean in different cultures. Three quick things. One: is it okay if I record this, so I can quote you accurately? Two: when I quote you, would you prefer your first name, your initials, or a code with no name? Three: if you share photos later, is it okay to publish them with credit? You can change your mind about any of this later; just tell me.

Then, still recording: today's date, the place, the interviewer's name, and the contributor's chosen attribution. The contributor's real name is not spoken on the recording if they chose a code.

Version 2, the script

12 to 15 minutes

0. Consent, on the record

1 min

Read the consent script, then log the session details on the recording.

A. Warm-up

2 min

Three questions, logged as answered. Do not expand here; the material comes later.

  1. Where did you grow up, and where did your parents grow up?
  2. What languages were spoken at home?
  3. What is your favorite color, and has it always been?

B. Quick-fire

2 min

Say: I am going to name six colors, one at a time. For each, tell me the first thing that comes to mind: a word, a memory, an object, anything. Do not overthink it. Use a different order each session and write the order in the log.

  1. Red, blue, green, yellow, black, pink, in a randomized order.

C. Deep dive: two colors

5 to 6 min

Red, plus the color that got the strongest reaction in the quick-fire round. Ask the same three questions for each, then the generational question once.

  1. Where does [color] show up in important moments where you grew up: weddings, funerals, holidays, gifts, festivals?
  2. Is there anything [color] should never be used for? What happens if someone breaks that rule?
  3. Is there a saying in your language that uses [color]? Say it in the original, then translate it for me word for word.
  4. Once, across both colors: would your grandparents answer differently about these colors than you just did? How?

D. Rating card

3 min

The card is unchanged from wave 1: six colors, five scales, 1 to 7. Use the one canonical form. Stories before numbers, always; numbers asked first flatten the stories, and stories told first barely move the numbers.

  1. Like (1) to dislike (7)
  2. Calm (1) to energetic (7)
  3. Traditional (1) to modern (7)
  4. Positive (1) to negative (7)
  5. Tie to a specific meaning in your culture: weak (1) to strong (7)

E. Wrap

1 to 2 min

Two fixed questions, the snowball, and the attribution confirmation.

  1. If a foreigner moved to your hometown tomorrow, what is the one color rule you would warn them about?
  2. What colors are lucky or unlucky where you grew up, and do you personally believe it?
  3. Who is one person from a different background you think I should talk to?
  4. Confirm: first name, initials, or code?

Reserve questions

If time allows

Kept from version 1 and asked only after the wrap, so a short session never loses a fixed element to a reserve one.

Interviewer craft

Five rules

Logistics on a school day

Wave 2

Version 1, for the record

Wave 1

Version 1 ran five parts: a warm-up (background, languages, favorite color); a quick-fire round for all six colors in randomized order; a deep dive on three colors, red and pink always plus the color with the strongest reaction, each with five questions (important moments, prohibitions, an idiom with literal translation, the grandparents, a time the color changed a decision) and then three or four culture-wide questions chosen live; the rating card; and a wrap (what was missed, photos, the next contributor, attribution). After wave 1 it gained two questions suggested from inside an interview, on life-stage change and on the refused color, and one custom question from the curator's research interest, on color in a film the contributor grew up with.

Written confirmation of attribution

The release

Consent is given on the recording before every session. This written form is sent afterward and confirms, in the contributor's hand, how they are credited and what is published. Until it is returned, the contributor appears by code. It follows the Oral History Association's practice on consent, attribution, and withdrawal; see the standards page.

Contributor confirmation and release
ProjectThe Color Testimony Project, the fieldwork arm of the Global Color Meaning Database (Suse), a public scholarly archive curated by Chloe Chen.
What was recordedOne interview of about [minutes] minutes on [date], plus a rating card, conducted by [interviewer].
What is publishedShort quotes from the interview in the original language with an English translation, the rating card values, the idioms and stories I chose to share, and a description of my background as I stated it. The recording itself and the full transcript are not published.
How I am credited[ ] my first name and initial [ ] my initials [ ] a code with no name. I can change this choice at any time by telling the curator.
Photos[ ] I have shared photos and agree to their publication with credit to me [ ] not applicable
AccessI understand the archive is public and may be read and cited by researchers and the public, and that I may ask for my record to be withdrawn from the public tier at any time.
LicenseI agree that the published record text may be released under Creative Commons Attribution 4.0, credited as I chose above.
ConfirmationContributor: ____________________ Date: __________ Interviewer: ____________________ Date: __________

Codebook for ratings.csv

One row per contributor and color

The rating data ship as a flat file, ratings.csv, with the full fieldwork layer in fieldwork.json. Every variable is defined below with the question wording that produced it.

Variables in ratings.csv
VariableLabelQuestion wordingValues
contributorContributor codeAssigned in the private log; the public identifier of the person.Two-letter background code plus sequence, e.g. CN-01
waveCollection waveWhich wave of fieldwork the session belongs to.1 = July to August 2026; 2 = from September 2026
colorColor ratedThe six core colors, one row each per contributor.Red, Blue, Green, Yellow, Black, Pink
q1_like_dislikeLike to dislikeHow much do you like this color?1 = like ... 7 = dislike
q2_calm_energeticCalm to energeticDoes this color feel calm or energetic to you?1 = calm ... 7 = energetic
q3_traditional_modernTraditional to modernDoes this color feel traditional or modern to you?1 = traditional ... 7 = modern
q4_positive_negativePositive to negativeDoes this color feel positive or negative to you?1 = positive ... 7 = negative
q5_meaning_strengthStrength of cultural meaningHow strongly is this color tied to a specific meaning in your culture?1 = weak ... 7 = strong
flagsCleaning flagsEvery judgment call made while transcribing the card, so the cleaning is auditable.Free text; empty when the card was read cleanly

A missing value is an empty cell. It means the digit could not be read with confidence from the card, or the contributor declined that cell; the flag column says which. One wave 1 form displayed the like scale with its poles reversed; that contributor's q1 values are normalized (8 minus raw) and the raw values are preserved on her record.

Running a session for the archive

Contributed interviews

From wave 2, a trained interviewer may run version 2 and submit the session for review. The curator publishes it as an interview record if it meets the protocol. The path is:

  1. Run the consent script on the recording, word for word, and log the contributor's attribution choice.
  2. Follow version 2 exactly. Add reserve questions only after the wrap.
  3. Use the canonical card and photograph it.
  4. Submit the recording, the card photo, and the log row to the curator within 24 hours. Name files by code.
  5. The curator reviews the recording against the protocol, assigns the code, transcribes and translates the quotes, enters the card, and publishes the record. A session that skipped the consent script is not published.
  6. The interviewer is credited on the contributors list by first name and initial with the role Investigation. The contributor's attribution choice governs everything else.

Interviews are the one part of the collection that requires a person in a room with another person. Opening the protocol to trained interviewers is how the archive grows past one curator's network without lowering its standard; the review step is what keeps the standard.