Suse Global Color Meaning Database A Cross-Cultural Color Reference
Updated 2026-09
Founder & Lead Curator: Chloe Chen

Method and scope

Methodology

This collection makes one kind of claim and avoids another. It claims that a given meaning is documented in a cited source. It does not claim that a meaning is the only one a color holds, or that any culture is uniform. The records are built to keep evidence and interpretation visibly separate.

How a record is built

Procedure
  1. Collect. For each color, published research and reliable reference sources were gathered from cross-cultural psychology, color science, linguistics, history, and economics.
  2. Structure. Each record is organized into the same fields: core meanings, cross-cultural variation across at least three cultures, a historical note, the evidence type, a survey-data slot, and a source list. Each record also carries a Dublin Core metadata block.
  3. Cite. Every variation claim names its source inline. Every source is listed with a resolving identifier (a DOI, a stable URL, or a full pullable reference) and checked to resolve.
  4. Separate evidence from interpretation. Quantitative claims (for example, color-emotion ratings across 30 nations) are sourced to peer-reviewed studies. Cultural-background facts (for example, red envelopes at Lunar New Year) may use a reference source, but never carry a fabricated number.

Evidence grades

What counts
The kinds of evidence used, strongest first
GradeSource typeUsed for
ACross-national experimental study (peer-reviewed)Affective and preference claims that generalize, e.g. Jonauskaite et al. 2020; Adams & Osgood 1973; Palmer & Schloss 2010
ASystematic review (peer-reviewed)Statements about how stable a finding is across a century, e.g. Jonauskaite & Mohr 2025
BSingle-culture or regional study (peer-reviewed)Specific cultural patterns, e.g. Saito 1996 (white preference); Davis et al. 2021 (pink across societies)
BHistorical scholarshipOrigin and change over time, e.g. Berlin & Kay 1969; Grisard 2017
CReference / backgroundWell-established cultural facts only, never numbers, e.g. green in Islam; the hongbao tradition

The honest split: what the database does, and what only the curator can

AI-can vs you-must-do

This build is transparent about how it was made. The structured collection, the sourcing, and the rendering can be assembled from published material. The part that requires original fieldwork, the project's own interviews and rating survey, is supplied only by fieldwork actually done: wave 1 of The Color Testimony Project (eight recorded interviews and seven rating cards, summer 2026) is the primary data now shown on the records, with its instrument and cleaning notes documented.

Built from published sources

  • Collecting the secondary and reference sources for each color.
  • The Dublin Core metadata schema and a structured record per color.
  • Writing the synthesis, variation, history, and evidence sections, grounded in the cited sources.
  • Resolving and listing every citation; building the bibliography and citation guide.
  • Designing and rendering the site.

Only the curator can supply

  • The original cross-cultural survey: the instrument, the consented respondents, and the cleaned results.
  • The first-language and nationality breakdowns shown in each record's survey slot.
  • The curator's own interpretation of where her survey agrees with, or departs from, the published literature.

Wave 1 of that fieldwork is collected and shown. Every number on a survey panel traces to a real rating card in the fieldwork archive, carries its n, and is labeled as a small-sample descriptive mean, never as a population estimate.

Standards the fieldwork follows

Precedents and audit

The fieldwork layer is built as an oral-history archive with a dataset attached, on the model of the Densho Digital Repository (persistent per-interview identifiers and a fixed citation form), PARADISEC (collection, item, and file levels with ISO 639-3 language tags), and ELAR (graded access for sensitive recordings), and it is measured against the World Color Survey and the cross-national semantic-differential studies as the disciplinary precedents for a color instrument. The interviews follow the Oral History Association's Principles and Best Practices on consent, attribution, and withdrawal; every record is expressed in Dublin Core; the rating data ship with a codebook. The standards page lists each precedent, what the archive copies from it, and an honest status for every standard, including the two that are not yet met: a DOI and a faculty advisor.

The published protocol page carries the full interview script in both versions, the consent script, the written release, and the codebook, so a reader can judge the data by the instrument that produced it. The theory page sets out the six positions in the anthropology of color and what each predicts for this data, so the records can be read from any of them.

Credibility

Use, advisor, provenance
Use
Cross-cultural color references like this are used by designers, translators, and instructors. The underlying literature is substantial: the 2025 systematic review by Jonauskaite and Mohr alone synthesizes 132 empirical reports with 42,266 participants across 64 countries, which is the scholarly base this collection points readers toward.
Advisor
Open. A faculty or research-mentor advisor in color science or visual anthropology is being sought to review the records and the protocol. No advisor is named here because none has been secured; the slot is marked rather than filled with a fabricated endorsement.
Provenance
Records were compiled from the cited literature. Each citation was checked to resolve via its DOI or stable URL in June 2026. The collection's own primary data, the wave 1 interviews and rating cards, is documented on the fieldwork page with its instrument and its cleaning notes stated in the open.

Structured data

Download

The collection's records are available as structured data, so the metadata can be reused or checked independently of the rendered pages.

Known gaps

Limitations